OUR WORK:

Our focus is on product development for skincare, color cosmetics and fragrance including home and body care. We create and implement short and long term strategies to create and accelerate business for new or existing brands. We leverage brand equity and optimize customer acquisition by translating your vision into tangible and successful products.

OUR EXPERTISE:

• Ideation and formula development with in-house or 3rd party labs
• Innovation
• Positioning/ branding
• Pricing analysis
• Packaging sourcing and design
• Product/portfolio mix
• Product testing and claims

OUR DELIVERABLES:

• Margin and profitability
• Sales analysis
• Merchandising strategy
• Marketing stories for new product launch
• Marketing copy for packaging and web product pages
• Competitive environment study
• Operational areas including infrastructure and supply chain